LOreals Garnier Nutritioniste Essay Example | Topics and Well Written Essays - 2750 words

LOreals Garnier Nutritioniste - Essay ExampleLOreal is a French cosmetics company engaged in the production and merchandise of a range of perfume, make-up, hair and skin care products. The company operates in over 130 countries, though primarily in Europe and in northerly America. It markets a total of 19 global brands in different markets in form of three major categories which are Cosmetics, The Body Cosmetics have four segments namely professional products, consumer products, luxury products and active cosmetics. Consumer products are defined as the segment that sells products through mass-market retailing channels such as supermarkets. Garnier is another example considered a consumer product.A few other brands of LOreal are LOreal Paris, Maybelline, Redken, Lancome, SoftSheen Carson, Ralph Lauren, Giorgio Armani, Viktor, and Rolf. LOreal has a strong brand portfolio publicationing in not only steady revenues and profits and a competitive advantage in the marketplace. However, the global cosmetics business is intensely competitive with companies vying for market shares. In some instances, increased competition may result in price reductions, reduced profit margins and loss of market share. Its mission is to help men and women around the world to realize that aspiration and express their private personalities to the full. As a company that believes in good corporate citizenship, LOreal is keen to contribute to projects that serve the wider community and that reflect the values it has upheld for almost a century.